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BetMakers Technology Group Ltd announced that it has entered into an exclusive five-year agreement with Betfair Australia (Betfair) as the sole technology provider for the launch of the premium Australian wagering brand CrownBet.
Highlights:
• BetMakers signed an exclusive five-year technology and services agreement with Betfair to deliver a full wagering stack for the development of CrownBet.
• BetMakers to supply its complete end-to-end solution, including a fully customised deployment of the Apollo wagering platform, trading and risk services, a content engine and the core Apollo technology.
• The agreement marks the most significant commercial milestone for the Apollo products and establishes a Tier-1 strategic partnership with Betfair, part of the Crown Resorts group.
• Commercial terms include a hybrid of fixed fees and revenue share, designed to expand recurring revenue and align BetMakers’ with the long-term success of CrownBet.
• CrownBet is targeting to launch in Q1 CY26, with platform activation and compliance workstreams already underway.
Under the agreement, BetMakers will deliver its full wagering stack for CrownBet, including a fully customised deployment of the Company’s Apollo wagering platform, trading and risk management, content engine and core platform technology. The end-to-end solution positions BetMakers as the technology and operational backbone of the CrownBet offering from launch.
The partnership represents the most significant commercial milestone to date for the Apollo platform and further validates BetMakers’ strategy to provide a complete, vertically integrated B2B wagering solution to Tier-1 operators globally. The agreement also establishes a landmark alignment with Betfair and its parent company, Crown Resorts – one of Australia’s most recognised entertainment and hospitality groups.
The agreement contains customary terms and conditions for a contract of this nature, including with respect to termination.
BetMakers COO, Martin Tripp, said: “This partnership is a major endorsement of our end-to-end B2B strategy and a milestone for the Apollo platform. To be selected by Betfair to power the return of CrownBet demonstrates the scalability, performance and commercial flexibility of our technology stack. By combining our Apollo platform with deep industry expertise and talent within Betfair, we are confident we can deliver a market-leading wagering experience and help to position CrownBet as a formidable player in the Australian market.”
Amy Zavros, CEO of Betfair, added: “Betfair is evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand and required a technology partner capable of delivering a top tier product from day one. Following a rigorous RFI and evaluation process, BetMakers was the clear choice. Their technology, trading and services capability provides the foundation we need to bring CrownBet to market at the intended scale and complement our Betfair betting exchange, giving customers greater choice, value and innovation. The launch of CrownBet is targeted for early 2026.”
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