BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming

Partnership brings FashionTV Gaming Group to North America with exclusive branded games

BetMGM, a leading sports betting and iGaming operator, announced a partnership with FashionTV Gaming Group, to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino platforms. This strategic collaboration brings Fashion TV’s global luxury aesthetic together with BetMGM’s award-winning online casino experience.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

FashionTV-branded table games offer players an immersive, high-gloss experience that merges casino action with the style, sophistication, and global prestige of FashionTV. FashionTV Blackjack and FashionTV Roulette are now available to play at BetMGM Casino in Michigan, New Jersey, and Pennsylvania and will be available in all jurisdictions where BetMGM Casino is live soon. Additional titles will be released throughout 2026.

FashionTV, broadcast in over 200 countries and reaching billions of viewers worldwide, stands as the definitive voice of global luxury. With unmatched reach across television, digital, and social media, FashionTV continues to captivate audiences through its celebration of fashion, travel, and high-society entertainment.

BetMGM’s award-winning online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.