Betsson, a leading global sports betting and gaming operator, has become the official betting partner of the ATP tournament Nordea Open, taking place from July 15-21 in Båstad, Sweden. The classic clay tournament, previously called the Swedish Open, will this year host prominent players such as the world No. 1 ranked Jannik Sinner and the king of clay Rafael Nadal. Betsson is already the main sponsor for this autumn’s BNP Paribas Nordic Open in Stockholm.
The Swedish Open is among the oldest tennis tournaments in the world, with roots dating back to 1948. This year’s tournament will be broadcast in 90 countries, with an estimated 40-50 million viewers.
“We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene,” Sara Bergh, Operations Manager at Nordea Open, said.
As part of the sponsorship, Betsson will feature logos in the arena and offer a variety of odds on the tournament.
“We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad,” Ronni Hartvig, Chief Commercial Officer of Betsson Group, said.
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