Betsson, a globally renowned leader in online sports betting and gaming, is pleased to announce a strategic alliance as the official sportsbook provider for Bethard, a prominent and innovative online gaming operator with an array of licenses across multiple European jurisdictions.
Under the terms, Betsson has been exclusively selected as the sole provider of fully managed sportsbook services for Bethard’s diverse player base across key markets, including Sweden, Ireland and Malta.
Following a seamless integration process, Betsson’s advanced sportsbook product has been officially launched last week with Bethard in Sweden and Ireland.
“We are delighted to be chosen as the preferred sportsbook provider for Bethard,” said Jesper Svensson, CEO Betsson Operations. “This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”
The Managing Director of Bethard, Frank Heinänen said, “When we were looking at options to take our sportsbook offering to the next level it was an obvious choice to select Betsson as our partner. They have years of experience in tens of markets and their cutting-edge platform is constantly being updated, and we can benefit out of that. The switch to their platform was easy and their team supported us throughout every step. I am extremely optimistic that this deal will have a positive impact on our operations and on our customers.”