German esports organisation Berlin International Gaming (BIG) has extended its partnership with mineral water brand Volvic.
The two entities have now renewed the partnership for a second time and plan to expand its existing projects based around BIG’s League of Legends, Trackmania and StarCraft teams.
BIG and Volvic first teamed up in June 2020 and renewed the agreement in February last year, producing various original pieces of content.
For example, with the assistance of Trackmania player Dennis “Massa” Lotze, both entities organised the BIG Volvic Charity Race, featuring influencers and professional players racing it out for charity. The tournament was played on special Volvic themed race-tracks, created by contracted map designers.
“I am delighted to announce that we continue to expand our partnership with Volvic. This year, we can again look forward to plenty of exciting projects that we will implement together. Volvic also maintains the water supply of our facilities and bootcamps, which ensures the best possible care for our professional players at all times. We would like to thank Volvic for their trust and great support for almost two years so far,” Daniel Finkler, CEO of BIG, said.
“We are pleased to continue our cooperation with Berlin International Gaming this year. As market leader for still natural mineral water, we are happy to be ‘Hydration Partner’ with Volvic to the growing esports community and thus reach a very relevant target group. Of course, we will continue to provide the right refreshment for the BIG players. We are looking forward to another successful season and are rooting for the teams,” a spokesperson for Volvic said.
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