Bragg Gaming Group has expanded its successful player engagement and gamification product Fuze to now be available on sportsbooks, offering operators a new way to enhance customer experience.
The Fuze toolset – already available to customers of Bragg’s online casino content via its proprietary distribution platform – has now been extended to sports betting products, enabling operators to leverage event-driven betting demand with targeted gamified promotions which punters can track in real-time.
Using the toolset, operators running sports betting promotions could, for example, challenge punters to bet on the outcome of every soccer match in a World Cup group stage, with prizes for participants with the highest ratio of winning bets, all tracked live using Fuze leaderboards.
The highly-configurable Fuze sports betting promotions open up a huge range of options to help operators promote specific sporting events, allowing punters to compete with each other and boosting wagers.
Additional features to be introduced in the near future include predefined individual challenges with a prize for successful completion, or a journey of multiple challenges with different achievement mechanics in return for rewards.
The technology can also be used to set up and operate loyalty programs where jurisdictions allow, in which punters collect points when making wagers to use later in a rewards store. Campaigns are easily set up thanks to a user-friendly back-office and integration is possible with all major sportsbook engines.
Fuze has been available to Bragg’s online casino customers since its successful launch in 2021. Data based on previous active promotions showed that the numbers of online casino bets, game rounds and players almost tripled during Fuze campaigns.
Fuze marked its sportsbook debut with leading Dutch operator BetCity.nl last week, with other operators expected to roll out with the functionality in the coming weeks and months.
Peter Lavric, Chief Technology Officer at Bragg Gaming Group, said: “Fuze is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size.
“We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love. Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”
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