Bragg Gaming Group (“Bragg”) has agreed a deal to bring Kero Gaming’s (“Kero”) full suite of sports betting options to its aggregation platform for the first time.
Under the terms of the deal, Kero, a supplier of micro betting data feeds, products and services will integrate its full product suite onto the Bragg HUB content aggregation platform.
The Kero platform combines cutting-edge in-play betting markets, live chat, and live streaming into a one-stop shop for bettors, allowing players to watch games, place bets, and chat seamlessly.
Kero’s micro-betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer personalized and contextually relevant markets to players.
This creates a casino-style sports betting experience, allowing users to bet on a diverse range of markets at any point during a match.
The integration of Kero’s suite of sports betting products onto the Bragg aggregation platform provides a boost to the Bragg HUB with additional sports betting provider partners to be added.
It also forms an important part of Bragg’s long-term strategic goal to become the turnkey solutions provider of choice to the worldwide iGaming and sports betting industry.
The Bragg HUB includes the Bragg Remote Games Server (RGS), which comprises in-house developed games from Bragg’s multiple iGaming studios as well as third-party exclusive games from multiple partner studios under the Powered By Bragg program.
Also included as part of the Bragg HUB is Bragg’s market-leading Fuze
marketing and promotional toolset, which comprises tools such as automated bonusing, free bets, odds and profit boosts, cash back, tournaments among others on the sportsbook side, as well as a variety of tools for iGaming operators.
Tools available to iGaming operators under the Fuze toolset include an AI-powered Game Recommendation System, Flash Jackpots, Game-based leaderboards, tournaments and quests.
Ivica Jovanovski, Head of Aggregation, Bragg Gaming Group commented: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”
Tomash Devenishek, CEO at Kero Gaming, added: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner”
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