Industry SEO expert brings extensive agency experience from Blueclaw and Engage Interactive to new in-house role
iGaming media and technology business Checkd Group has strengthened its performance marketing capabilities with the appointment of George Webb in a newly established role as Head of SEO.
The appointment will help the media and international divisions ramp up organic traffic and optimise onsite revenue across the UK and North America. In addition, the role will further enhance the range of performance marketing services offered by Checkd Group.
Prior to joining Checkd Media, Webb held various PR and SEO roles, gaining sports betting and iGaming experience in Blueclaw before moving to UNRVLD, and most recently as Head of SEO in marketing agency Engage Interactive.
George Webb, Head of SEO at Checkd Group, said: “I am thrilled to be joining the talented team at Checkd Group as it scales up its organic search operation.
“The role provides an exciting opportunity to be a part of a company at the forefront of iGaming media and technology innovation. I look forward to working to enhance performance marketing strategies and contributing to the overall success of the organisation.”
Alex Beecham at Checkd Group, said: “We are delighted to welcome George to Checkd Group as our Head of SEO.
“George’s appointment is pivotal as we expand our technical SEO skills and further our performance marketing efforts across multiple territories. We are confident that his strategic insights will significantly increase our traffic and better position us to facilitate continued success.” Checkd Group recently reported record-breaking financial results across all its divisions. Checkd Media continues to scale its UK partner revenue, North America-facing Checkd International recently launched its Flash Picks sports betting app and Checkd Dev has partnered with a host of tier-one operators to create custom sportsbook solutions.