PokerStars has officially named Irish poker professional David Lappin as the winner of its inaugural Live League ambassadorship, marking a major milestone for both the seasoned pro and the global poker brand. The announcement follows the conclusion of the 2025 PokerStars Live League season, where players competed across European events for leaderboard supremacy and a coveted ambassador position.
Lappin, widely respected as a poker player, writer, commentator, and industry voice, now joins the prestigious PokerStars ambassador roster after emerging as the standout candidate among top leaderboard performers.
A Season-Long Path to Representation
The 2025 PokerStars Live League introduced a structured, merit-based pathway for players to earn ambassador status. Competitors accumulated points across three buy-in-based leaderboard tiers — High, Medium, and Low — throughout major European live events.
Qualifying tournaments included stops on the renowned European Poker Tour (EPT), regional PokerStars Open events, and even the iconic Irish Poker Open, a long-standing highlight of the European poker calendar.
At the end of the season:
- Top 30 players (Top 10 per tier) earned the right to audition.
- A PokerStars judging panel selected the ultimate ambassador.
- Lappin was chosen for his consistency, credibility, and player-first approach.
This structure reflects PokerStars’ growing emphasis on meritocracy and community representation rather than purely promotional appointments.
Player-Led Representation at the Core
As a PokerStars Ambassador, Lappin’s role extends beyond brand visibility. His focus will center on:
- Competing in flagship EPT Main Events
- Participating in PokerStars Open stops
- Promoting online-to-live qualification routes
- Engaging directly with the player community
PokerStars has made clear that this ambassadorship is rooted in authentic player representation. Lappin has long advocated that ambassadors should serve as bridges between operators and players — not simply brand spokespeople.
His reputation as a thoughtful commentator and outspoken industry analyst positions him as a natural intermediary between grassroots competitors and event organizers.
Cédric Billot, Associate Director of Live Events Operations at PokerStars, emphasized Lappin’s longstanding presence on the circuit and deep understanding of the live ecosystem. According to Billot, Lappin’s authenticity and alignment with PokerStars values made him a “natural fit” for the role.
Strengthening the Online-to-Live Pathway
A key component of Lappin’s ambassadorship will be highlighting PokerStars’ satellite ecosystem — a system allowing online players to qualify for major live tournaments at a fraction of the standard buy-in.
This online-to-live funnel remains central to PokerStars’ brand identity. By promoting satellite qualifiers and digital routes into live events, Lappin reinforces PokerStars’ commitment to accessibility and upward mobility within competitive poker.
For aspiring players, this messaging underscores an important truth: online grinders can convert modest investments into major live opportunities.
The 2026 PokerStars Live League Expansion
The announcement coincides with the launch of the 2026 PokerStars Live League season, which began at PokerStars Open Campione.
Key highlights of the 2026 league include:
- €157,500 in PokerStars LIVE credits awarded
- Prizes distributed across High, Medium, and Low tiers
- A new €100,000 live freeroll at the first EPT stop of 2027
- Expanded rewards structure benefiting top 30 finishers in each tier
The second stop of the 2026 season is currently underway at EPT Paris, offering players additional opportunities to earn leaderboard points.
League standings and live updates are available through the PokerStars Live app, further integrating digital tracking with live competition.
Strategic Implications for PokerStars
Lappin’s appointment reflects broader strategic shifts in the live poker landscape:
- Community Credibility Over Celebrity Marketing
PokerStars continues prioritizing ambassadors with deep player roots rather than purely mainstream appeal. - Reinforcing European Live Dominance
By strengthening the Live League and EPT ecosystem, PokerStars consolidates its hold on Europe’s premier live poker circuits. - Retention Through Gamification
The leaderboard structure encourages year-long engagement, incentivizing consistent participation rather than one-off tournament attendance. - Expanding Reward Distribution
The 2026 freeroll addition broadens prize accessibility, rewarding loyalty across all buy-in levels.
Why This Matters for the Poker Industry
The poker industry has increasingly leaned into hybrid engagement models — combining online platforms, live tours, community ambassadors, and digital content ecosystems.
Lappin’s appointment symbolizes this evolution. As a hybrid figure — competitor, analyst, content creator — he embodies the modern poker ambassador archetype: credible, vocal, accessible, and community-oriented.
The Live League format itself may also influence competitor operators to rethink how ambassador programs are structured, shifting toward performance-based selection models.
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