Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal. As per the deal, the tournament will change its name to “Oddset Pokalen” from next season.
Chairman of the Divisional Association, Claus Thomsen, said: “We are very happy to have got Oddset as a new name sponsor for the cup tournament. Danske Spil is very involved in Danish sports and in football in particular – and is owned by several of the sports institutions. It is therefore a fantastic partner for us at the cup tournament. We are sure that Danske Spil and Oddset in particular will help lift the tournament further.”
Kenneth Reeh, Acting Managing Director of DBU, said: “The cup tournament is the place where all clubs have the opportunity to reach the final and dream of the big cup. It is a fantastic tournament with proud traditions, and we are happy that Danske Spil will help strengthen the tournament and spread awareness of the many exciting matches across the country.”