Casino gaming data experts Andrew Cardno and Dr. Ralph Thomas of Quick Custom Intelligence (QCI) and Dr. A.K. Singh have released the 4th edition of their legendary book, The Math that Gaming Made.
Released this week and available on Amazon, the highly influential book is updated with a further expanded glossary as well as new articles about data and its potential for the gaming industry. Richly informative, The Math that Gaming Made is the go-to resource for the gaming industry about data and math and how to use them correctly to make money.
Longtime casino industry leader and EKG Awards Hall of Fame member Buddy Frank said: “Data, math, and how they converge are essential to the success of casinos of all sizes. The Math that Gaming Made illustrates their importance with examples and ideas that are easy to understand how you can use them to help you increase profitability, improve marketing, select slots, and run a better casino.”
New articles in the 4th edition include:
- “The Art of Host Goals Math Models”
- “Build Vs. Buy Systems”
- “The Culture of Innovation”
- “Data Empowerment: Strikes Towards Data Empowerment with the Data Lake”
- “Data Plumbing: What It Means, and Why You Need It”
- “Your Need for Innovation”
The book also contains updates to the most comprehensive gaming glossary available anywhere as well as a section on cybersecurity and the challenges it poses to casinos.
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