Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands.
An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World Cup – offering Entain customers a new method to craft personalized, multi-selection virtual football wagers. More new Virtual Sports titles will be introduced later this year as part of an improved content schedule.
The refreshed agreement backs Entain’s intentions to continue enhancing its product range and providing additional options for its customers. Through a close collaboration with Inspired, Entain can roll out new Virtual Sports formats as they are released and guarantee that its global brands gain from a consistent flow of captivating, high-quality content.
Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”
“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”
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