Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.
Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.
In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.
In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.
Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.
In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.
According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.
Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.
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