Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to introduce a complete turnkey sports and casino operation for its mass market offering, FitzBet, now live online for the first time in the UK and Ireland.
FitzBet, operated by well-known Irish racehorse owner Paul Byrne, has moved to online betting for the first time, while improving its established telebetting service using EveryMatrix’s full technology stack.
The shift allows the private high-net-worth bookmaker, recognized for exceptional in-house customer service, to connect with its customers in both the UK and Ireland via a compliant and scalable framework.
EveryMatrix has provided its comprehensive turnkey solutions to the brand, featuring its own player account management, payment, bonusing, and affiliate platforms, as well as extensive operational assistance through its internally managed services.
The tier-1 provider has rolled out several UK betting and iGaming brands in recent months, driven by its turnkey technology and strengthened by its acquisition of FSB Technology in 2024 and the introduction of its own horse racing product in 2025.
Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”
Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
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