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FairPlay Sports Media, the fan and tech-powered global sports media network, has announced the integration of its betting technology services into Territorio Apuestas, the betting website of MARCA, the leading Spanish-language sports newspaper, owned by Grupo Unidad Editorial.
Territorio Apuestas is now capable of offering millions of sports fans not only the best odds comparisons and premium sports analysis, but also market-leading predictive betting technology. Leveraged by FairPlay’s decades of experience in BetTech development, this will be complementary to its in-house journalistic rigour and proven expertise in delivering appealing sports content.
The MARCA betting destination will utilise cutting-edge technologies and components to increase real-time fan engagement and monetisation opportunities. It will also benefit from FairPlay’s operator relationships in assisting sportsbooks to establish their presence with effective content and partnership strategies on-site.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “Building on an already strong relationship via our Gazzetta dello Sport collaboration, this latest BetTech launch with MARCA is a major growth opportunity, well set to deliver Spanish-language sports fans with more exciting experiences at Territorio Apuestas.
“The MARCA betting brand is already a leader in the sector, and this partnership will bring the best of predictive technology and betting components to its millions of users worldwide, all within the context of its first-class editorial output.”
Marco Pompignoli, President of Unidad Editorial, part of RCS MediaGroup, added: “We have witnessed firsthand FairPlay Sports Media’s ability to deliver an engaging betting experience to fans, and we are delighted to now incorporate this service into the MARCA portfolio through Territorio Apuestas. This latest agreement will build on the long-standing collaboration between FairPlay and Gazzetta dello Sport, a leading RCS MediaGroup brand.”
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