Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., a global digital sports platform, soft launched retail and online sports betting today in Connecticut. The Fanatics Sportsbook now serves as the Connecticut Lottery Corporation’s (CLC) exclusive sports betting partner for mobile and retail channels. For the week, the Fanatics Sportsbook will accept 2,000 online customers with the full launch coming on Monday, December 18. Sports fans in Connecticut will be able to download the Fanatics Sportsbook on iOS and Android or visit any of ten retail sports betting locations to begin their Fanatics experience. Connecticut marks the ninth state for the Fanatics Sportsbook.
The Fanatics Sportsbook offers customers the ability to earn FanCash on bets and is disrupting the sports betting industry by offering the following exciting new features to online customers in Connecticut:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
- The most rewarding online sportsbook: It’s all thanks to FanCash – The Currency of Sport
. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics .com. - From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with marquee games, trending bets, promos and the rewards you want most. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
- Search: Search easily for the bet you want and bet directly from the results. The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events, and markets.
- Live streaming: The Fanatics Sportsbook, in partnership with Genius Sports Limited, was one of the first legal sportsbooks to launch BetVision, a first-of-its-kind live sports betting product that enables customers to place bets while live streaming select professional football games in the sportsbook app.
Fanatics Betting and Gaming will upgrade the ten CT Lottery run retail locations in Connecticut with new signage, enhanced odds screens and brand-new self-service betting kiosks from Suzohapp. Fanatics Sportsbook will be the official odds provider for all CT Lottery retail sports betting locations and offer legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, alongside tennis, soccer, golf, MMA and boxing. The development and trading of sports betting markets will be done in-house at Fanatics Betting and Gaming and supported by a number of world-class trading suppliers. Sports fans will start seeing the Fanatics Sportsbook change over this week at the following locations across Connecticut:
- Bobby V’s in Stamford and Windsor Locks
- Sports Haven in New Haven
- Winners in Hartford, Manchester, Milford, New Britain and Waterbury
- The XL Center in Hartford
- Aroogas in Shelton
Fanatics Betting and Gaming and the Connecticut Lottery believe that responsible gaming is a core tenet and a part of each organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money and on-site retail staff have received responsible wagering training and can offer support services to customers when needed. The Fanatics Sportsbook will also offer online customers in Connecticut a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.