FaZe Clan, the world’s most prominent and influential gaming organization, announces a partnership with McDonald’s USA, marking one of gaming’s biggest QSR partnerships to date. The partnership was announced in typical FaZe fashion with a high-energy content piece starring FaZe Rug, FaZe Adapt, FaZe Swagg, and Nuke Squad gaming in a McDonald’s restaurant, showcasing why gaming and McDonald’s menu items go hand in hand. Watch the announcement video HERE.
The partnership is anchored by a series of dynamic content activations that are centered around diversity and inclusion, from capturing the diverse stories of FaZe Clan members and challenges in the growing gaming industry, to showcasing underserved and underrepresented youth who are rockstars in their own right. This powerhouse partnership is designed to highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact. Stay tuned for other aspects of the partnership to be announced throughout the year.
“At FaZe, we continue to move diversity and inclusion to the forefront of our priorities and are proud to partner with an iconic brand like McDonald’s who has paved the way,” says FaZe Clan CEO Lee Trink. “This is another example of FaZe expanding our brand beyond the gaming realm and we hope our fans enjoy the content that comes from this groundbreaking partnership.”
“McDonald’s is excited to partner with FaZe Clan to highlight the communities we serve and champion their passion points in a fun way,” said Christopher Mann, Owner/Operator and chair, McDonald’s USA Franchisee Marketing Committee. “Through this partnership, we’re proud to shine a light on the growing diversity of the gaming industry to positively impact the future of gaming for youth.”
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