Flexion, the games marketing company, has signed an agreement with Fingersoft to publish the developer’s worldwide hit mobile casual games Hill Climb Racing and Hill Climb Racing 2 on the alternative app stores. Flexion will distribute the games on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei’s AppGallery in Q2 2023.
Hill Climb Racing and Hill Climb Racing 2 combined have accumulated over two billion installs and over €180M in net revenue across all its mobile platforms. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. There will be little upfront cost or work being required of the Fingersoft team. For Fingersoft, the partnership with Flexion represents an opportunity to improve their brand and product recognition, and reach new users outside its existing distribution channels.
“Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores. We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this. We can’t wait to make Fingersoft’s hit games climb even higher,” Jens Lauritzson, CEO of Flexion, said.
“The alternative distribution market has traditionally been difficult to evaluate for both developers and investors due to the lack of official performance data. But the strong growth in Flexion is an indication that the alternative app stores have reached such a level that even the biggest independent developers like Fingersoft are starting to take an interest,” Jens added.
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