Gamanza Group AG, the pioneering iGaming technology company, proudly announces the successful launch of Jackpots.ch’s new loyalty program. The debut project from Gamanza’s cutting-edge player engagement unit is a first-of-its-kind in the regulated Swiss iGaming market. The program delivers a fresh gaming experience, enhancing player loyalty and providing cross-promotion opportunities between the online brand and the Grand Casino Baden land-based casino.
Gamanza’s new Player Engagement business unit, “Gamanza Engage” has collaborated closely with Jackpots.ch to develop a bespoke loyalty program that enhances the omni-channel player experience. Players accumulate points for their gaming activity and move through a ranking system with multiple sub-levels that deliver personalized rewards at each step. Furthermore, Jackpots coins are collected and can be spent in the reward shop, on special bonuses, technology gadgets and vouchers that can be redeemed at the Grand Casino Baden restaurant and casino.
A number of other engaging tools are in use, including level and coin boosters that allow players to accumulate points or coins faster for a set period of time. A new marketing initiative has also been introduced, as jackpots.ch can offer the chance to earn more points and coins on selected game(s), game categories or specific providers during a promotional period.
Delia Töpfer, Head of Customer Success Management at Grand Casino Baden stated, “The launch of the Loyalty Program is a huge milestone in the history of jackpots.ch. Thanks to the collaboration between our team and Gamanza, we have been able to bring this significant part of our brand marketing strategy to fruition.” Robert Civill, Chief Commercial Officer at Gamanza added, “We’re very proud to see this project go-live. We sincerely believe that what we are bringing to the online gaming market with Gamanza Engage is going to set new standards for the industry. With more gamification mechanics ready to go, we can’t wait to see the evolution at jackpots.ch, and to work with more operators on their loyalty and retention strategies.”