Hard Rock Digital announced the creation of Hard Rock Games, a new business unit focused on the development and management of its free-to-play online and mobile games. Through its recent acquisition of WGames, a leading social mobile gaming company, Hard Rock Games will benefit from enhanced in-house technology, as well as operational and development capabilities to accelerate its social gaming growth.
“With the addition of WGames’ world class games, technology and operations, we have set the stage to accelerate growth for our social gaming business. Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can,” Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital, said.
“It’s truly an honor to be part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide,” said Daniel Kajouie, who founded WGames and will serve as Managing Director of Hard Rock Games.
WGames’ full suite of gaming titles, including Jackpot Planet and Neverland Casino, will become part of Hard Rock Games’ portfolio of popular Hard Rock and Seminole Gaming branded online gaming experiences. Hard Rock Games’ titles are fully integrated into the Unity by Hard Rock loyalty program, providing players an introduction to the world of Hard Rock and its global network of cafes, hotels, resorts, casinos, and more.