How Brazil is structuring a new model of integrity and responsible gaming

The consolidation of the regulated betting market in Brazil is redefining how integrity and responsible gaming are addressed in the country.

Beyond regulatory guidelines, the sector is beginning to operate under a systemic logic, where advanced technology, continuous education and coordination between different stakeholders become central elements for the sustainability of the ecosystem.

This shift has become evident through the contributions of specialists directly involved on the front line of this transformation.

Among them, Felippe Marchetti, Director of Integrity at Sportradar in Latin America, recently present at SiGMA South America, detailed how technological advancements have elevated the level of market control.

According to him, risk identification now occurs in a far more sophisticated and real-time manner.

“When a large volume is entering a specific market or there is a significant deviation between expected and actual odds, the system generates alerts,” he explains, referring to one of the primary indicators used to detect suspicious activity.

These signals represent only the first layer within a broader monitoring framework. Marchetti emphasizes that collaboration with operators plays a critical role in strengthening this system.

“When operators’ risk teams identify something and share it with us, we perform a double check to analyze the markets,” he notes.

This exchange of information creates an additional layer of validation, increasing the accuracy and speed of detection.

Monitoring, however, is not limited to betting patterns. It also extends to structural dynamics within sports.

According to Marchetti, atypical movements, such as the concentration of athletes with a history of manipulation within the same team, can also trigger alerts and require closer scrutiny.

Despite the technological sophistication, he stresses that technology alone is not sufficient. Brazil’s key differentiator lies in the development of a collaborative framework.

“Today Brazil is in a much better position than in the pre-regulation period, mainly due to the flow of information between operators, sports entities and authorities,” he says.

Agreements with regulatory bodies and sports organizations have been fundamental in building this structure, although the system remains in continuous evolution.

This technical perspective is complemented by the view of Hugo Baungartner, CBO at Esportes Gaming Brasil, who places education at the center of the discussion.

For him, addressing the sector’s challenges requires more than monitoring tools.

“The best antidote against indebtedness is education and the fight against the illegal market,” he states. According to Baungartner, many of the distortions associated with betting stem from a lack of understanding of how the sector operates.

He argues that consumer protection begins before the betting experience itself, through awareness and education.

“It involves educating the public, politicians and public opinion to understand how the sector works,” he explains, highlighting how this knowledge gap impacts both user behavior and regulatory discussions.

From an operational standpoint, Baungartner underscores the structural differences between regulated and illegal markets.

In the regulated environment, mechanisms such as KYC, identity verification and access controls create a level of protection that is absent in the informal sector.

In this context, financial infrastructure also plays a strategic role. The traceability enabled by Pix, for example, becomes a key tool in combating illegal operators by allowing greater visibility over financial flows.

He also points to the need for stronger coordination among stakeholders.

Improving alignment between operators, partners and regulators, with more standardized processes and faster responses, is essential to reducing gaps that are often exploited by illegal platforms.

When combining these perspectives, it becomes clear that Brazil is moving toward a hybrid model of integrity.

On one side, technology enables increasingly precise and real-time risk detection.

On the other, education acts as a preventive layer, addressing vulnerabilities before they escalate into systemic issues.

This balance reflects a broader shift in how the sector approaches integrity and responsible gaming.

Rather than isolated functions, they are becoming continuous processes supported by data, collaboration and long-term capacity building.

The result is an ecosystem that is gradually becoming more structured and resilient, where operators, technology providers, sports entities and public authorities act in a coordinated manner.

Although still in a maturation phase, Brazil is clearly moving toward a model in which sustainable growth depends on the integration of governance, intelligence and education at scale.

Integrity beyond operators, the impact of athlete influence in a regulated market

This systemic approach to integrity also extends beyond operators and regulators, reaching the growing role of influencers within the betting ecosystem.

As highlighted by Fellipe Fraga, CBO at Stellar Gaming. the use of athletes as brand ambassadors introduces both opportunities and structural risks that must be carefully managed.

According to him, while athletes bring significant engagement potential due to their large audiences and strong personal brands, their involvement in betting-related communication requires additional safeguards.

“Integrity in this context goes beyond match-fixing. It is about preserving public trust in sport and ensuring that decisions on the field are not influenced by external interests,” he notes.

Fraga emphasizes that active athletes, in particular, should avoid promoting betting activities related to their own sport.

Even in the absence of direct wrongdoing, perception plays a critical role. “Public interpretation can generate noise, questioning and reputational damage, not only for the athlete but for the market as a whole,” he explains.

On the other hand, he points out that former athletes represent a more balanced opportunity within this dynamic, especially as they transition into new professional roles.

When properly structured, these partnerships can generate value across the ecosystem without compromising integrity standards.

In this context, two elements emerge as critical: education and communication.

Preparing athletes, influencers and audiences to understand the boundaries of the sector, alongside transparent and compliant messaging, becomes essential to mitigate risks and reinforce responsible gaming principles.

Dale Academy wins Startup Pitch at SiGMA South America 2026 and reinforces its role in talent development for iGaming

Dale Academy, a Brazilian startup focused on professional training for the betting and digital entertainment sector, was the winner of the Startup Pitch at BiS SiGMA South America 2026, one of the main industry events in Latin America.

The competition brought together innovative projects from across the iGaming ecosystem, and the company stood out with a proposal aligned with a key market need, the lack of qualified professionals in a rapidly expanding sector.

Created to reduce this gap, Dale Academy focuses on practical, market-oriented training, connecting education and employability.

According to its founder, Fellipe Fraga, the recognition validates the importance of investing in talent to sustain industry growth.

Meanwhile, co-founder Monara Shaynny highlighted that the methodology combines real market experience with technology applied to learning, accelerating student preparation.

With courses already underway and a model that combines B2C and B2B, the startup aims to expand through corporate academies, positioning itself as a pioneering initiative in the professionalization of iGaming in Brazil.

BETBY launches new fixed-odds prediction markets vertical for sportsbooks

BETBY has announced the launch of Betby Predictions, a new solution that brings fixed-odds prediction markets into the traditional sportsbook environment.

The product marks a significant step forward in how operators can diversify their offerings, turning global events into continuous engagement opportunities for users.

Unlike traditional prediction market solutions, which rely on exchange-based models requiring liquidity and complex user interaction, Betby Predictions takes a fully managed approach.

It removes the need for peer-to-peer trading, allowing operators to offer this content in a simple, scalable, and fully integrated way within their existing platforms.

With this new vertical, users can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface.

The goal is to extend engagement beyond the sports calendar, creating a continuous interaction model driven by global events.

Fully integrated into BETBY’s ecosystem, the solution offers key operational benefits such as seamless deployment, centralized risk management, standardized settlement, and continuous market availability.

The product is powered by AI-driven content generation, supported by a dedicated team that monitors global events and creates markets in real time, enabling hundreds of new opportunities each week.

At the same time, BETBY emphasizes a strong commitment to responsibility and governance. All markets undergo human curation and oversight, with AI used as a supporting tool rather than an autonomous publisher.

Sensitive topics such as geopolitics, active conflicts, or events involving human suffering are explicitly excluded.

By introducing a 24/7 engagement model, Betby Predictions allows operators to monetize continuous news cycles and reach audiences beyond traditional sports bettors.

The launch reinforces BETBY’s position at the forefront of sportsbook innovation, adding a new product layer aligned with growing demand for interactive, event-driven experiences.