Huddle, a leading provider of advanced sports betting technology, has entered into a partnership with Superbet Group. This collaboration will enable Superbet to offer a comprehensive range of US sports markets, including Same Game Parlays (SGP), as well as international basketball markets, significantly enhancing their sports betting portfolio.
Under this partnership, Huddle will supply Superbet with betting solutions, enabling Superbet to provide an extensive selection of market types across major US sports such as NFL, NBA, MLB, and NHL. Superbet will be integrating all market types from Huddle, including core, derivative, player prop, and micro markets, including Same Game Parlay (SGP) product.
This comprehensive integration will further solidify Superbet’s position as a leader in the global sports betting industry, offering an unparalleled and immersive experience to sports betting enthusiasts.
In addition to US sports, Huddle’s technology will empower Superbet to offer a wide range of international basketball markets, catering to the growing global demand for diverse and engaging sports betting options.
Francesco Borgosano, CEO at Huddle, said: “We are thrilled to announce this partnership with Superbet. By integrating our advanced technology into Superbet’s platform, we are enabling them to offer a truly comprehensive betting portfolio, featuring a full slate of US sports and international basketball markets.
“This collaboration represents a significant step forward in our mission to provide operators with the most innovative and effective betting solutions available.”
Ivan Gojic, Head of Trading Product at Superbet Group, said: “Our partnership with Huddle is in line with Superbet’s vision for customer-obsession, allowing us to enhance the depth of our player experience, opening new opportunities for user engagement focused on US sports and international basketball competitions.
“As sports are becoming more and more a global social phenomenon, we witness US sports garnering a strong fan base across other geographies like Europe or Latin America. This is what makes our collaboration so important, as Huddle’s tech solutions will increase the complexity and variety of our betting portfolio.”
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