Incentive Games, a prominent B2B games provider, has revealed a new collaboration with The Rank Group Plc, a significant international company in gaming, leisure, and entertainment, via its real-money gaming branch, Incentive Studios.
This partnership will introduce Incentive Studios’ collection of real-money games to The Rank Group’s brand lineup, strengthening Incentive Games’ expanding footprint in the UK after its recent acquisition of a licence from the UK Gambling Commission.
The collaboration demonstrates Incentive Games’ dedication to developing exceptional, mobile-centric gaming experiences in the real-money industry. Merging The Rank Group’s extensive reach with Incentive Studios’ creative game design strategy will provide players with rapid-fire Crash, Tower, and Arcade-style games that have proven successful in global markets.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”
Nolan Frendo, Head of Content at Rank Group, said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.”
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