Premier Lotteries Ireland (PLI), the operator of the National Lottery, has appointed Sky’s Sarah Jennings as chief marketing officer.
Jennings spent nearly a decade at Sky, most recently spearheading the launch of the WOW streaming service for Sky Germany.
“I am thrilled to join PLI and look forward to contributing to an organisation that has a profound impact on communities across Ireland. I am excited to work with the talented team that has been assembled here, and to continue building on its success in engaging with our players in innovative and meaningful ways,” said Jennings.
Cian Murphy, CEO designate of PLI, said the company was “delighted to welcome someone of Sarah’s calibre”.
“Her extensive experience and strategic vision will be invaluable as we continue to grow and innovate,” he continued.
“I would also like to thank and congratulate Maebh Gleeson for her outstanding leadership as interim CMO during this transition period.”
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