Kaizen Gaming to participate at SBC Summit

Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit in Lisbon between September 24^th – 26^th, to discuss business developments and foster new partnerships.

Attendance at the SBC Summit forms part of a historic year for Kaizen Gaming and Betano. Over the last nine months, Kaizen Gaming has expanded into new territories as part of its 2626 vision, which will see the business operate in 26 regions by 2026.

Football fans worldwide also enjoyed the ‘Orange Summer’ this year as Betano became the first ever gaming brand to simultaneously sponsor top international football tournaments CONMEBOL Copa America 2024 and the UEFA EURO 2024. The GameTech leader also recently signed a new multi-year sponsorship programme that sees the Betano brand visible at both UEFA Europa and Conference Leagues games starting this season. In addition, the Betano brand has enjoyed an increased presence in the Champions League and Premier League committing to a multi-year deal as a major shirt sponsor with Aston Villa Football Club. This follows on from its sponsorship deals with the “Big Three” in Portugal, Porto FC, SL Benfica & Sporting CP.

The company goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. Since its inception in January 2021, the affiliate team at Kaizen Gaming has rapidly evolved, focusing on key markets including Brazil, Germany, Portugal, Romania and Greece. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program serves as a crucial driver of acquisitions and revenue for the Stoiximan and Betano brands, with a network of over +1.3k individual affiliates across 17 markets. By consistently delivering tailored, market-specific affiliate campaigns in key verticals like SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. Leveraging a people-centric approach, data-driven decisions, and innovative tools like Income Access, Kaizen continues to set new standards in affiliate partnerships and market engagement.

To learn more about Kaizen Gaming and its affiliate programs, you can visit Stand F330, which will be at the Affiliate Zone on the 25th and 26th September. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.