Scientific Games and the Kentucky Lottery will continue a successful Scratch-Off game management partnership for another decade, driving maximum funding for Kentucky college scholarships. While Scientific Games has served as the Kentucky Lottery’s primary Scratch Off game provider since 1989, the Scientific Games Enhanced Partnership program with the Kentucky Lottery began in 2018 and has propelled the Kentucky Lottery to one of the top 20 performing instant game lotteries in the world. The SGEP program helped responsibly grow Kentucky Lottery Scratch Offs to a more than $940 million product category, entertaining players and benefiting students in the state.
Mary Harville, Kentucky Lottery President and CEO, said: “The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the Lottery’s continued partnership with Scientific Games will ensure we are doing just that. Creative and top-performing Scratch Offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year. This allows us to fund the many scholarships for Kentucky’s students and families. We look forward to working with Scientific Games to carry out this mission in the years ahead.”
SGEP is used by some of the world’s top-performing instant game lotteries, including five of the top six in the US. Driven by data analytics and patented technologies, the program optimizes the Kentucky Lottery’s Scratch Offs through portfolio management and optimization, game design services, advanced logistics, licensed brand services, digital services and retail sales and marketing support. SGEP drove 31% better performance for U.S. lotteries using the program in fiscal year 2023-24 (MAP weekly per capita sales).
John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch Off product category, and moving to the SGEP program was a very strategic business decision. Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”
Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for Kentucky’s students and families. In addition, the partnership with Scientific Games has generated more than $1.6 billion in commissions to the Lottery’s network of 3500 retailers.
Scientific Games also provides the Lottery with licensed properties, including the sell-out ELF-themed holiday games and an award-winning digital customer relationship management program, which successfully drives omnichannel player engagement and retention for the Kentucky Lottery’s retail and iLottery.