As part of the partnership starting in 2025, the world-leading provider of sports betting data solutions will also become the International Tennis Federation’s official technology partner.
LSports is proud to announce that it will become an official distributor of the International Tennis Federation (ITF) trading services and data starting in 2025, after signing a multi-year contract with Infront Sports.
This deal will also see LSports as the ITF’s official technology partner, delivering advanced, computer-vision-based data to the international tennis governing organization, and betting operators worldwide.
As a world-leading provider of sports data solutions, we boast the market’s most comprehensive tennis coverage with over 130,000 fixtures, 2,000 tournaments, and 150+ unique betting markets yearly.
Data is collected and verified using various techniques such as web scouting, TV/in-venue scouts, and computer vision.
The official data from over 50,000 matches overseen by the ITF will enhance the accuracy and speed of LSports’ tennis product, making it as bulletproof as possible.
As the ITF’s official tech partner, LSports will leverage advanced computer vision techniques to extract information from live streams. This will enable the delivery of level 3 data, including positional and performance data, thereby enriching tennis content and betting opportunities.
Dotan Lazar, CEO of LSports, shared his excitement about the deal and the latest developments: “We are extremely proud that Infront Sports has put its trust in us. The official ITF data will help perfect a tennis product that we believe is the best and most cost-effective in the market.”
Lazar added: “With rising data costs and frequent changes of rights holders, the buzz in the industry around tennis is loud. Many sportsbooks are considering their next moves. I hope this strategic partnership with Infront Sports signals LSports’ capabilities and intentions and eventually leads them to join over 220 of our partners already using our tennis product.”
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