The halfway point of the TIME TO WIN affiliate tournament, organized by Boomerang Partners, is approaching. Until March 31st, participating teams can complete five types of tasks and accumulate points to gain access to five draws for valuable prizes. The company is offering unique experiences and rewards, thanks to its status as an Official Regional Partner of AC Milan: ranging from a trip to Milan for a top-tier Serie A match against FC Juventus to an exclusive visit to Milanello powered by Clivet, AC Milan’s training ground.
The perfect time to join the TIME TO WIN tournament
Affiliate teams that haven’t yet joined the TIME TO WIN tournament can do so at any time. And right now is the perfect moment to jump in – the March sports calendar is packed with top-tier tournaments. Sports-focused affiliates can leverage this by tackling the task of driving new sports users for brands in Boomerang Partners’ client portfolio. The more points they earn, the higher their chances of qualifying for the prize draws. These prizes include exclusive TIME TO WIN merch packs, official AC Milan jerseys signed by players, a trip to the AC Milan v Cagliari home match, a trip to the AC Milan v Juventus home match complete with exclusive behind-the-scenes access, and an exclusive trip to AC Milan’s legendary Milanello powered by Clivet training base.
Here are just a few examples of promising tournaments for participants in the TIME TO WIN competition:
- March 10-12 and 17-19: UEFA Champions League Round of 16 matches
- March 12-13 and 19-20: UEFA Europa League and Conference League Round of 16 matches
- March 25: The MLB season kicks off with San Francisco Giants v New York Yankees at Oracle Park, the world’s premier baseball league
- March 15-29: The Miami Open, one of tennis’s elite events, takes place
- The NHL and NBA regular seasons are approaching their decisive phases – by the end of March, the playoff picture for many teams should become clearer.
Given that March is packed with sports tournaments, affiliate teams can avoid traffic drops by effectively switching their audience from one competition to another. To do this, they need to encourage migration, for example, from football to tennis by highlighting major tournaments, daily express bets, and simple markets. Successfully managing this helps affiliates reduce churn and retain traffic across sports.
Timing is key during a busy sports season. Therefore, preparation and attention to detail are essential for affiliates. Affiliates can benefit from using performance dashboards to track campaigns by geographical region, device, and traffic type, maintain a content calendar for Pre-, Live-, and Post-event pushes, and regularly review conversion and traffic data to refine audience targeting and offer selection. Interested affiliate teams (especially TIME TO WIN tournament participants) can find more useful tips in the Calendar.
Darina Sharban, Affiliate Team Lead at Boomerang Partners: “We expected a strong start to the tournament, but the level of participant activity has still impressed us. We’re seeing interest across all five task types and are confident the competition for the prizes will be fierce. It’s great that we can offer our affiliate partners such unique prizes, like the trip to Milanello. Good luck to everyone!”
Only ___ days remain until the end of the tournament – it concludes on March 31st. Every day, the participants are racking up more points. Now is the time to make your move.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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