Altenar has increased its focus on the North American iGaming market with the appointment of Matthew Ferrara as Sales Manager.
Based in Miami, Ferrara has previously spent two years working in Croatia as a live trader on US sports for Superbet before returning to the United States to join micro-betting provider Kero Sports as Business Development Manager, specialising in outbound sales and strategic partnerships.
He now strengthens Altenar’s sales team and will focus primarily on the North American market as the sportsbook provider looks to expand its operation.
Matthew Ferrara, Sales Manager at Altenar, said: “My previous roles have given me a good understanding of the sports betting industry from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sportsbook solution.
“There was a lot of appeal about joining Altenar, especially the back office tools and trading team. Paired with the use of official data and top data providers, operators will have a significant competitive edge and offering tailored to their regulatory needs.
The fact that Altenar already has so many clients also means the company has the expertise of what works best in each market and what the user preferences are in each region. Having such a strong product is a huge appeal and I’m excited to meet potential new clients to highlight what we can do.”
Charlie Williams, Commercial Director at Altenar, said: “We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.”
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