In January, N1 Partners launched a new series featuring monthly iGaming market insights – and in March, the team continues to share practical analytics. Each month, N1 Partners’ iGaming affiliate marketing experts break down key changes across traffic sources, GEOs, content, technologies, regulation, and other areas, drawing on real data, campaign statistics, and the experience of the industry’s strongest players.
March shows that the market is окончательно moving out of its winter testing mode and shifting toward precise optimization and scaling. The focus is now on the efficiency of funnels, resilience to platform updates, and process technological maturity. Competition is intensifying, and decisions are becoming increasingly data-driven and strategic.
What is already changing – and what to prepare for in the coming month – we break down step by step.
Part 1: Traffic and Performance
1.1 Top trending traffic sources in March and upcoming tendencies
In terms of dynamics, Facebook remains the main driver, continuing to demonstrate the highest level of stability among traffic sources. TikTok and ASO periodically show strong results as well; however, these channels are characterized by high volatility and do not always provide a predictable traffic volume.
Speaking about SEO traffic, the following trends can be highlighted:
1. Ongoing content optimization in line with E-E-A-T principles. We are seeing cases where websites generate clicks but fail to convert traffic because Google does not perceive them as sufficiently useful or authoritative for users.
- A growing interest in the cross-brand approach. Such projects tend to adapt more easily to market and algorithm changes. We are also observing an increase in sports-related traffic driven by a packed events calendar in Q1 2026.
- In addition, there is a continued gradual cleanup of PBN websites from search results, along with a shift in focus from traditional link-building toward the development of high-quality content.
1.2 Brand requirements for traffic quality
More and more brands are revising their performance evaluation approach, shifting from a 3-4 month horizon to analyzing results within the current month. This significantly increases traffic quality requirements from the very start of cooperation.
No one expects 100% ROI in the first month; however, traffic must demonstrate positive dynamics and, most importantly, bring in active and “real” players. Early engagement metrics and audience quality indicators are becoming the key factors in decisions regarding scaling and further collaboration.
1.3 KPIs and traffic evaluation metrics
In the SEO traffic segment, the key metrics that determine further activity and potential caps are ROAS and Average Deposit Count. These indicators make it possible to assess not only the initial conversion but also the real value of the acquired player.
As for Facebook, PPC, ASO, and other traffic sources, the market is increasingly shifting its focus from volume to quality. Primary attention is given to the deposit-to-redeposit ratio, player LTV, and stream profitability in weeks two, three, and four. Monetization depth and behavioral metrics are becoming the decisive factors when it comes to scaling decisions and budget allocation.
1.4 Scaling approaches that will deliver the best results in March
Much still depends on the GEO and traffic source – there is no universal scenario. For PPC, maintaining volume remains the priority, while for Facebook, stable ROI becomes the key factor. The approach to performance evaluation is becoming increasingly differentiated depending on the acquisition channel.
From an SEO perspective, several consistent trends can be highlighted:
- Parasite SEO.
Across most of our key GEOs, we are seeing a sharp increase in new content published on high-authority platforms such as Trustpilot, Reddit, Yahoo, and other major domains. - SEO funnels with YouTube channels.
Despite some skepticism, this format delivers both volume and stream profitability. Video content strengthens trust and improves organic traffic conversion rates. - Niche review websites.
Large portals are entering narrow segments less frequently, while smaller players are successfully capturing rankings for highly specific keyword queries. These are often simple, strictly keyword-optimized one-page websites that nonetheless demonstrate strong performance. - Local keyword queries.
These perform especially well in smaller but high-income GEOs such as Denmark, Norway, Austria, and Switzerland. In these markets, a localized approach results in significantly higher conversion rates due to the audience’s strong purchasing power. - Cross-brand strategies.
However, they are effective only with strong coordination: a responsive affiliate manager on the webmaster’s side and a strong product manager on the brand’s side who can quickly assess traffic quality and provide prompt feedback on the funnel. Without fast communication, this model loses efficiency.
Part 2: GEO Priorities
2.1 Tier-1 GEOs with the highest growth potential in March
Across Facebook, PPC, and other paid traffic sources, several GEOs stand out with relatively small but high-quality audiences. Players demonstrate consistent activity and strong monetization, particularly in Austria and Germany. This remains a fairly traditional trend.
In terms of SEO, strong potential is currently emerging in Canada, Norway, Denmark, New Zealand, Ireland, and Slovenia. In these countries, parasite SEO is actively developing, cross-brand strategies are performing effectively, and new niche review websites are entering the market with well-structured content and carefully designed UX. Competition is gradually intensifying; however, due to the overall improvement in project quality, the potential for organic scaling remains high.
2.2 More challenging GEOs to enter in March
When it comes to SEO traffic, the situation across key Tier-1 markets remains stable: Germany, Australia, and Canada continue to be characterized by high competition and increased regulatory risks. In Europe, strict GDPR compliance requirements remain in force, where data handling mistakes can lead to significant fines.
Australia also enforces stringent requirements from local regulators. Under such conditions, SEO in these GEOs requires a cautious strategy, strong legal expertise, and heightened attention to compliance.
The situation with Facebook and PPC traffic looks different. The market has accumulated substantial expertise in Tier-1 regions, so Facebook traffic is likely to remain stable and continue performing effectively with proper ROI management.
At the same time, PPC in Tier-1 is becoming increasingly challenging: growing competition, stricter platform policies, and rising auction costs may make this year particularly demanding for partners who primarily rely on PPC traffic.
2.3 March regulatory changes impacting SEO strategies in Tier-1 GEOs
The trend toward stricter regulatory measures in Tier-1 markets will continue to gain momentum. Increased tax pressure and tighter deposit limits per player are already shaping a steady trend: part of the audience in Europe is gradually shifting toward “grey” operators. In turn, this is attracting new webmasters to these markets.
At the same time, tightening restrictions are significantly narrowing traditional funnels and limiting promotional opportunities in the conventional SEO sense. As a result, the market is increasingly moving toward hybrid models, where organic traffic is combined with Facebook, Telegram, social sources, and parasite SEO funnels.
Such diversification is no longer just a competitive advantage – it is becoming a necessity to maintain both traffic volume and quality amid growing regulatory pressure.
Part 3: SEO Content and Algorithms
3.1 How will the effectiveness of classic link building change?
There are already clear precedents showing a decline in the effectiveness of traditional link building. Previously, it was possible to purchase 100 backlinks, with 50 getting indexed and 10 actually ranking and delivering tangible results. Today, there is a high probability that all 100 links may bring little to no measurable impact.
Search engines are increasingly shifting their focus from external factors to the internal quality of a website. Priority is given to navigation usability, page load speed, well-structured content architecture, clear information formatting, and genuine user value. Under these conditions, a mechanical backlink growth strategy is losing effectiveness and requires a shift toward a more comprehensive approach focused on product quality and user experience.
3.2 Which SEO approaches will stop working as effectively as before?
- PBNs and mass purchasing of cheap backlinks are gradually losing relevance.
- A broad keyword set no longer guarantees high traffic volume.
- Long-form content created solely for volume is becoming ineffective.
- Generic, one-size-fits-all content is giving way to highly niche, specialized content.
Part 4: Economics, Costs, and ROI Forecasts
4.1 How will traffic costs change in March compared to the beginning of the year?
After the holiday period, the auction traditionally cools down slightly, making traffic costs more manageable. March is likely to become a favorable period for operations, with traffic available at more optimal prices.
At the same time, it is crucial to closely monitor global events, as auctions tend to react very sensitively to external factors. This can significantly impact both traffic costs and volumes.
4.2 Which factors will have the strongest impact on ROI in March?
For advertisers, the key factor remains player engagement with the product itself. The depth of interaction with the platform directly affects overall economics, retention, and long-term user value.
As a result, many advertisers are actively testing tailored approaches that focus less on acquisition volume and more on the quality of the product experience and the logic of the user flow. Optimizing onboarding, simplifying deposit processes, and strengthening retention strategies are becoming top development priorities.
4.3 How open will brands be in March to flexible deals for high-quality traffic?
This factor influences the market more strongly than it may seem. While overall traffic volume remains sufficient, truly high-quality traffic is becoming increasingly scarce. Under these conditions, partners are becoming more selective when choosing brands to work with.
Priority is given to products that demonstrate flexibility – those willing to negotiate individual terms, respond quickly to traffic quality feedback, and avoid imposing strict caps without objective reasons. Flexibility and openness to dialogue are becoming key competitive advantages in attracting and retaining strong webmasters.
4.4 How will the balance between traffic volume and margins change in March?
No significant changes are expected in March, as the market is likely to move toward stabilization. After active periods, market players tend to balance their performance metrics and establish more predictable unit economics.
There is still enough traffic volume in the market; however, the priority is shifting from quantity to quality. No one is willing to pay simply for traffic anymore – the key factors are efficiency, audience engagement, and actual profitability.
In conclusion, 2026 is likely to become a year of optimization and selection. Those who can quickly adapt to change, work closely with partners on the product side, and build strategies around real player value will be the ones who succeed. In a market saturated with volume, quality, transparency, and sustainable ROI are becoming the main competitive advantages.
The N1 Partners team of professionals understands the specifics of different traffic sources, GEOs, and cooperation models. That’s why we are ready to build flexible terms, respond quickly to market changes, and help our partners maintain stability even amid increasing pressure from regulators and platforms.
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