Neosurf, the cash-to-digital payments provider with responsible gaming at its core, has appointed Laura Moore as Chief Strategy & Operations Officer following a successful period supporting the company as an external consultant.
Now joining Neosurf’s senior leadership team, Moore will oversee the company’s corporate strategy and global expansion efforts. Her responsibilities will include identifying potential M&A opportunities and developing strategic partnerships to support the business as it enters its next stage of growth.
In her new role, Moore will also lead Neosurf’s global operations teams, drawing on her extensive experience in consumer technology, platform development and senior management to ensure the delivery of seamless, secure and compliant payment services for millions of users worldwide.
Alongside this, she will play a key role in restructuring several of the company’s core operational processes, overseeing areas such as global settlements, treasury management, risk control and regulatory compliance. The aim is to build a stronger operational framework capable of supporting Neosurf’s long-term strategic ambitions.
Moore brings experience from a number of major B2B and B2C organisations, including Vodafone and Sky, and is expected to combine strategic leadership with hands-on expertise as she works to strengthen operational alignment and foster a culture of continuous improvement within the company.
She is also the co-founder of LIFT as we Climb, an initiative focused on supporting and advancing women in the technology sector, and is widely recognised as a thought leader within the industry.
Laura Moore, Chief Strategy & Operations Officer at Neosurf, said:
“I’m both excited and honoured to take on the role of Chief Strategy & Operations Officer at Neosurf at what is clearly a pivotal moment in the company’s evolution. As a global leader in online payments, my focus will be on driving sustainable growth, ensuring operational excellence and putting the scalable frameworks in place that will support the company’s continued expansion.”
Andrea McGeachin, Global CEO of Neosurf, added:
“I think I speak for everyone at Neosurf when I say we’re absolutely delighted to welcome Laura as a full member of our senior leadership team. As an experienced global strategist, a recognised thought leader and a strong advocate for women in technology, Laura brings both the vision and expertise needed to make a real impact. We’re excited to see how her leadership will help take the company to the next level as we continue to grow.”
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