NODWIN Gaming, a leader in youth entertainment, gaming, and esports, has announced ICONiQ White as the Title Sponsor and Mastercard as the ‘Powered By’ Sponsor for NH7 Weekender 2026, reinforcing the festival’s status as one of India’s most influential live music events.
Scheduled from March 13–15, 2026, at Mahalakshmi Lawns, Pune, this year’s edition promises a vibrant celebration of music and culture, featuring an eclectic lineup including Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar x Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean, Nucleya & Friends, among others. Comedy highlights will include performances by Aaditya Kulshreshth, Rahul Subramanian, Varun Thakur, Rohan Joshi, and Urooj Ashfaq, ensuring plenty of laughs alongside the music.
Representing Allied Blenders and Distillers Limited, India’s largest domestic spirits company by volume, ICONiQ White resonates with a generation that values individuality, confidence, and self-expression. As Title Sponsor, ICONiQ White will curate a social and experiential hub at the festival, offering attendees a space to pause, reset, and reconnect with art, community, and the festival experience.
Alok Gupta, Managing Director at Allied Blenders and Distillers Limited, said:
“Today’s generation creates the culture they consume. ICONiQ White celebrates individuality and bold self-expression – values that define NH7 Weekender. This partnership is about being present where our consumers discover new voices and create unforgettable memories. We look forward to fuelling these experiences and inviting everyone to ‘Be ICONiQ’ this March.”
Mastercard joins as the ‘Powered By’ Sponsor, supporting music and entertainment experiences globally. The festival will feature HDFC Bank Mastercard Credit Card presales followed by general Mastercard presales, providing exclusive access and curated benefits to enhance the live event experience.
Lavani Agarwal, VP Marketing & Communications, South Asia at Mastercard, said:
“NH7 Weekender embodies creativity, inclusivity, and self-expression—values at the heart of Mastercard. We are thrilled to connect with youth and Gen Z through exclusive presales and on-ground engagements. As India’s live entertainment scene grows, Mastercard remains committed to creating culturally resonant and unforgettable experiences.”
The partnerships coincide with a period of strong growth in India’s live events industry. According to the Ministry of Information and Broadcasting, the organised live events segment grew by 15% in 2024, generating an incremental INR 13 billion, as India aims to be among the top five live entertainment destinations globally by 2030.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, said:
“We are thrilled to welcome ICONiQ White and Mastercard as partners for NH7 Weekender 2026. What began as a platform for independent talent has evolved into one of India’s most recognised cultural properties. As the sector grows, building partnerships that enhance the audience journey and support sustainable expansion is essential. Together, these collaborations strengthen Weekender’s identity and propel the festival into its next chapter.”
Leading up to the festival, the Road to Weekender campaign will activate across Mumbai and Pune, extending the festival experience through interactive, community-driven events. Participants will have opportunities to win passes and access exclusive on-ground experiences.
Tickets are available via the District by Zomato app, the festival’s official ticketing partner. NH7 Weekender is a NODWIN IP, curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
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