Long-term partnership enhanced through product that allows same-game multiples to be packaged together
Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.
Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.
The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.
Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.
The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.
Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”
Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”
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