Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year. Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh […]
Reading Time:
Reading Time: 2 minutes Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful […]
Reading Time: 2 minutes S8UL Esports, a global powerhouse in esports and gaming content, today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the […]
Reading Time:
Reading Time:
Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The […]
Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses […]
Reading Time:
Reading Time: 2 minutes BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings. The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from […]