Virtuals and the TikTok Effect: How Short-Form Play is Redefining the Sportsbook

Kiron Interactive’s Head of Marketing, Patrick Eriksen, on why the future of sports betting isn’t long-form odds and live matches. It’s short-form, always-on, instant-return gameplay. Short-form content has changed everything. We no longer wait for results, we scroll, we swipe, we move on. Yet, most sports betting still takes 90 minutes to settle. Most […]








