How Midnite and WST used an April Fool’s stunt to take snooker engagement to a new level

Midnite and the World Snooker Tour (WST) have combined to deliver a standout campaign moment for snooker, using an April Fool’s stunt to build anticipation ahead of the 2026 Halo World Snooker Championship, before expanding into a broader fan engagement programme in Sheffield. Earlier this week, the partners revealed that the sport’s iconic white cue […]
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