Pariplay continues US expansion with green light to go live in Michigan

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken another major step in its US expansion with the awarding of its provisional Michigan license.

The Provisional Internet Gaming Supplier License will see Pariplay’s premium aggregation offering available throughout the Great Lake State, with the provider already announcing its intention to go live with a number of major operators in the region.

It marks the continuation of Pariplay’s impressive US growth, having recently partnered with BetMGM across multiple states, as well as being awarded its West Virginia license in Q3 2021, after making its US debut in New Jersey 12 months ago.

Pariplay’s Fusion product is the most flexible aggregation platform in the market and features leading titles and localised content from 70+ vendors, as well as high-performing engagement tools.

Adrian Bailey, Managing Director at Pariplay, said: “We are very pleased to be granted our Michigan license in what is an important moment for Pariplay.

“We’ve made a concerted effort to grow our reach in the US both through signing new partners and gaining new licenses, and this approach continues to generate success for us. It is an exciting time at Pariplay and we can’t wait to get started in Michigan.”