Passport Technology (Passport), a global leader in innovative payment technology and customer engagement for the gaming industry, announced the launch of Passport’s Lush loyalty and rewards platform and Mira player enrollment kiosks at Cahuilla Casino Hotel (Cahuilla).
Passport’s Lush loyalty platform introduces new opportunities for casino operators to increase player enrollment, engagement, and point redemption through customizable games, promotions, and dynamic offers.
“Here at Cahuilla Casino Hotel, we strive to incorporate innovative technology to enhance our guests’ experience. With the Lush loyalty platform, we now can offer our players a multi-functional self-service kiosk with state-of-the-art capabilities to include new enrollment, card reprints, and interactive promotions in a one-of-a-kind single platform. We are excited for our partnership with Passport and looking forward to the addition of the kiosk offering for our guests,” John Straus, General Manager of Cahuilla Casino, said.
As the industry’s first HTML5, cloud-based loyalty and rewards platform, operators can customize an unlimited number of branding, gamification, virtual drawings, multipliers, and patron-specific promotions through Lush’s secure web application. Cahuilla guests will benefit from self-service features like player club enrollment, card reprints, dynamic games, and offers through the Lush kiosk. With configurable gifting options and the industry’s first Earn and Shop redemption portal, guests will have the opportunity to redeem points instantly for e-gift cards, physical cards, real merchandise, or their inventory.
“Our customers are our partners in innovation. Cahuilla is not only getting a robust loyalty platform to engage patrons, but an HTML5 cloud-based solution built on security, flexibility, and open architecture in mind. We are very excited to partner with Cahuilla and look forward to a long and substantive relationship built on service, delivering great customer experiences, and high-performance results,” said Diallo Gordon, Principal Consultant, Digital Wallet, Loyalty & Innovation, Passport.
“We’re delighted to work with Cahuilla on the launch of Lush. We designed Lush to be easy for the casino operator to customize with many tools and features to heighten patron engagement and rewards. A more engaged customer is a more loyal customer. Lush is a good example of how Passport is developing products that take key functions of a casino floor to higher levels of performance and value,” Cleve Tzung, CEO of Passport, said.
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