PENN Entertainment Inc. announced that its wholly-owned subsidiary PENN Sports Interactive LLC has entered into a long-term, multi-faceted partnership with Quail Hollow Club and the Wells Fargo Championship ahead of the launch of regulated online sports wagering in North Carolina. Under the agreement with Quail Hollow Club, PENN secures market access for its online sports wagering platform ESPN BET in North Carolina, subject to regulatory approvals.
Additionally, ESPN BET will become the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event held at Quail Hollow Club in Charlotte, N.C. As the event’s official betting operator, ESPN BET gains access to various marketing integrations, including the opportunity to activate and engage golf fans on-site during the tournament.
“We are thrilled to partner with Quail Hollow Club and the Wells Fargo Championship as we prepare to bring our new online sports betting brand, ESPN BET, to North Carolina. Along with market access, we’re excited to sponsor the popular Wells Fargo Championship and look forward to working together with our new partners to create unique fan activations,” Benjie Levy, Head of Penn Interactive, said.
“We welcome the upcoming launch of regulated online sports wagering in North Carolina and are extremely pleased to partner with a leading gaming and entertainment operator in PENN Entertainment. PENN’s compelling online sports betting brand ESPN BET, cutting-edge technology and extensive operational expertise make them an ideal long-term partner for this industry,” Johnny Harris, President of Quail Hollow Club, said.