Playson reaffirms established European foothold with Lottoland tie-up

Playson, the established digital entertainment supplier, has strengthened its grip on the European market after launching its leading games portfolio with industry-renowned operator Lottoland.

The partnership provides the Gibraltar-based company’s 20 million-strong international customer-base with access to Playson’s top-performing titles. Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways are the first games to go live via an integration through Relax Gaming’s platform, with more titles to follow over the coming months.

Playson’s dynamic offering is set to elevate Lottoland’s portfolio across key regulated markets including the UK.

Offering over 30 lotto draws from around the world, Lottoland also offers a premium casino portfolio, and this partnership is expected to provide a significant boost thanks to Playson’s feature first, graphically advanced titles.

Playson continues to strengthen its European footprint, and this international deal underlines the supplier’s commitment to establishing itself within highly regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

“Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.

“Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”