Premier Padel, the leading official professional padel tour worldwide, and Betsson, the leading sports betting operator, announced a new global betting sponsorship. As part of this multi-year agreement, Betsson aims to be a dedicated sponsor, not only offering a wide range of padel odds but also to enrich the overall experience.
The new partnership will enhance the fan experience of the Qatar Airways Premier Padel Tour with Betsson providing competitions and exciting new content and insights around the tour’s leading players, in addition to ticketing and VIP experiences during Premier Padel tournaments.
Rob Mitchell, Commercial Director of Premier Padel, said: “We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court. Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, said: “We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson employees are devoted padel players. Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.”
Betsson has been an actively involved in padel for many years – including several partnerships, ambassadorships, and sponsorship of FIP tournaments – alongside initiatives to raise the interest of the sport by launching the “Betsson Padel Tour”, a nationwide amateur tour in Sweden. Betsson also sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
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