XGENIA, the creator-first AI platform revolutionising game development, and Primero Games, a leader in retail and online gaming solutions, today announced a landmark collaboration that brings to life Primero’s first AI-generated slot game: Blackbeard Bounty. Developed entirely using the XGENIA platform, the game will debut — fully playable — at ICE Barcelona 2026, showcased at Stand 2Y22, where XGENIA is co-exhibiting alongside Storm Games, a UK-based studio acquired by Primero in 2022.
This partnership marks a significant milestone in Primero Games’ strategy to expand aggressively into the digital iGaming market by leveraging cutting-edge tools that reduce development cycles and maximize creative output.
“With XGENIA, we didn’t just speed up development — we completely reimagined the process,” said Barry Rutherford, CEO of Primero Games. “Our new AI-built slot is more than a game — it’s a statement about how we’re blending tradition with technology to lead the next wave of interactive content. ICE Barcelona is the perfect stage to launch it.”
XGENIA’s AI-native platform allows studios like Storm Games and operators like Primero to build production-ready slot games using drag-and-drop workflows, AI-generated logic, and instant deployment tools — all without traditional coding.
“We built XGENIA for creators who move fast,” said Mark Flores Martin, CEO of XGENIA. “Primero Games immediately understood the vision. Their team saw that with AI-first tools, they could go from concept to playable slot in days — not months. That kind of alignment is exactly why this partnership works.”
Building on the 2022 acquisition of Storm Games — a move that brought UK development expertise and creative IP into Primero’s portfolio — this collaboration uses XGENIA’s latest features to bring Blackbeard Bounty to life, complete with AI-driven animation, compliance-ready maths, and backend logic.
Experience it Firsthand at ICE Barcelona
Visit Stand 2Y22 to play Blackbeard Bounty live and explore the XGENIA platform behind it.
Event: ICE Barcelona
Date: January 19-21, 2026
Location: Hall 2, Stand 2Y22
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