ProgressPlay, a prominent iGaming platform provider, today looked back on a transformative and highly successful presence at ICE Barcelona 2026, where its recently launched Dual-Engine Strategy struck a strong chord with operators and industry leaders. The occasion acted as an active confirmation of the company’s targeted vision, creating notable partnership momentum and paving the way for rapid international expansion in the coming year.
The company’s strategic focus on its Standalone and dedicated Sweepstakes solutions was central to discussions at its booth, indicating a distinct market need for more sophisticated and bold partner opportunities.
ProgressPlay indicated a remarkable number of high-caliber meetings with well-known brands and driven newcomers, all in search of strategic resources to develop, possess, and grow their gaming enterprises effectively.
“The response at ICE was phenomenal and precisely aligned with our thesis,” said Itai Lowenstein, CEO of ProgressPlay. “The industry is actively seeking more than a one-size-fits-all solution. Operators are strategists, and they came to us looking for the right engine for their specific ambition.”
Lowenstein continued: “Whether it was the profound control of the Standalone model for building a legacy asset or the agile, acquisition-focused power of our Sweepstakes framework, we demonstrated that ProgressPlay is the versatile partner for this new era. The conversations have moved from ‘what can you do’ to ‘how do we build our future together’.”
Operators expressed strong appreciation for the Standalone solution’s potential for genuine commercial autonomy, allowing full ownership of the player relationship from start to finish, while utilizing ProgressPlay’s powerful technology framework. At the same time, the Sweepstakes category was acknowledged as a brilliant way to access high-growth, engagement-driven markets, especially in areas where combining entertainment with gaming elements is essential.
“ICE 2026 was a defining moment for our partner-centric narrative,” stated Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “We engaged with visionary leaders who saw our Sweepstakes solution not as a niche product, but as a strategic funnel for community building and market entry.”
Nahhas explained: “Equally, the Standalone model attracted partners with deep brand equity looking for a technology ally, not just a supplier. The energy confirmed we are providing the essential toolkit for the next wave of iGaming innovation.”
After the achievement in Barcelona, ProgressPlay is now strongly dedicated to transforming this momentum into enduring partnerships. The company reiterates that its robust, adaptable platform is accessible to operators in every market, as long as the operator secures the required local license.
This concept of empowered collaboration allows brands to utilize ProgressPlay’s acclaimed casino and sportsbook offerings, managed services, and unique technology to enter their selected markets effectively and in compliance.
The team is currently getting ready for the upcoming series of significant industry events where they will further promote discussions on growing strategic partnerships.
“The journey continues from here,” concluded Lowenstein. “ICE was the launchpad. Now, we enter a phase of execution and collaboration with the partners who joined our vision in Barcelona. Our platform is ready, our strategy is proven, and our commitment is to be the growth engine for every licensed operator, anywhere in the world, who shares our ambition for excellence.”
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