Quick Custom Intelligence (QCI) has launched its Data Community platform in Australia, bringing unified consumer intelligence to the rapidly expanding $13 trillion global Fun Economy. By connecting venues, retailers and destination districts into a single interoperable ecosystem, the platform enables real-time insights, personalised engagement and seamless digital-to-physical experiences.
The Data Community platform enables smarter staffing, stronger tenant collaboration and more personalised engagement, helping operators manage increasingly complex, high-traffic environments. The global “Fun Economy” — spanning leisure, hospitality, retail and entertainment — is valued at over $13 trillion, according to joint research from the University of Nevada, Las Vegas and Zero Labs.
Tony Toohey, Director of TT Management welcomed the platform’s availability in Australia: “The Australian market is increasingly focused on connected, experience-led destinations,” said Toohey.
“Operators here understand the importance of breaking down data silos and collaborating across venues and partners. QCI’s Data Community platform arrives at the right time, enabling a more coordinated and commercially intelligent approach to managing entertainment and hospitality environments.”
Andrew Cardno, Co-Founder and CTO of QCI, said: “Australia represents a sophisticated and forward-looking market for experience-driven destinations,” said Cardno.
“By bringing Data Community to the region, we are equipping operators with the tools to unify their data, understand guest journeys more deeply and curate experiences — not just transactions.”
QCI’s technology is deployed in more than 1000 sites globally, including over 300 casino resorts across North America, Australia and Europe. The company’s platform supports leading brands across gaming, hospitality and mixed-use entertainment districts, helping operators align marketing, operations and guest engagement within a single intelligence framework.
With the launch of Data Community in Australia, QCI continues to expand its role as the intelligence layer powering connected destinations across the evolving Fun Economy.
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