Real Luck Group Ltd and its subsidiary companies doing business as Luckbox, an award-winning provider of licensed, real money esports betting, sports betting, and casino games, announced that it will sponsor one of Peru’s premier esports team, Thunder Awaken. This effort builds on the Company’s recent successful player acquisition debut in Brazil.
This sponsorship marks an important step in Real Luck’s marketing rollout in Latin America as a large number of players discover their betting platforms via teams and influencers. The well-established Thunder Awaken esports team is Peru’s largest professional team with a loyal and expanding fan base of over 16 million across their full network. The partnership provides significant marketing benefits, ensuring effective local reach to a highly engaged community across both esports and sporting occasions. Thunder Awaken will also compete in Dota 2 at The International 11, one of the largest esports events across the industry, and an event which saw a 37% YOY growth in 2021, peaking at 2.7 million unique viewers. This step ensures Luckbox expands its marketing presence across Latin America and supports the wider strategy of continued growth in the Latam market.
“Peru is a strategically important market for us. Not only given the huge interest in esports, but also for expanding our online Casino and Sportsbook offerings to bettors in this vibrant market. This new initiative also gives the Luckbox brand exposure to 16 million (Thunder Awaken channels) fans via the Dota 2 International 11 competition. We look forward to working with local regulators and providing additional details regarding our Latam growth strategy over the coming months,” Daniel Sanders, Director of Marketing at Real Luck Group, said.
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