SCCG Management made headlines at the 2024 G2E Party with the launch of its highly anticipated Celebrity BooRay! Exhibition, featuring Hollywood star Mark Wahlberg, NBA legends Mario Chalmers, Tony Allen, and a host of influencers. The event, hosted at Tom’s Watch Bar, brought together the worlds of gaming, sports, and pop culture in a memorable celebration of innovation and entertainment.
Mark Wahlberg, a strong advocate of the SCCG and BooRay! joint venture, lit up the night with his presence. His Flecha Azul Tequila brand co-sponsored the event, adding a touch of elegance and excitement. The Celebrity BooRay! Exhibition showcased the fast-growing card game BooRay!, a game beloved by NBA stars and cultural icons alike. Wahlberg’s support has been instrumental in taking BooRay! to new heights.
Stephen Crystal, SCCG’s Founder and CEO, said: “We were honored to have Mark Wahlberg at our G2E Party, and it was incredible to see how much excitement BooRay! brought to everyone involved. This partnership between SCCG and BooRay! represents a new frontier in gaming, entertainment, and pop culture.”
The success of BooRay! at G2E was driven by Kahari S. Nash, known as The BooRay! King, who has played a pivotal role in popularizing the game. BooRay! combines strategy, skill, and social interaction, and has become a favorite among NBA stars and influencers. The game has captured the imagination of players and audiences alike, transcending traditional gaming boundaries.
NBA stars Mario Chalmers and Tony Allen also lent their support to the BooRay! launch, further cementing its place in pop culture. Their involvement, through SCCG’s NextGen initiative, highlights the innovative ways in which SCCG is integrating celebrities to drive the gaming industry forward.
Stephen Crystal said: “The launch of BooRay! at G2E marks an exciting moment in gaming. Our partnership with Tom’s Watch Bar, and the support of influencers and NBA legends, brings a unique swagger to gaming. This is only the beginning for BooRay! and the future of interactive gaming.”
The evening also celebrated SCCG’s Gambling Industry’s Top 20 in their 20s Awards, which honored the brightest young leaders and innovators shaping the future of the gambling industry. The 2024 winners represent the future of gaming, and their creativity, leadership, and passion are essential to the industry’s continued success.