Scientific Games Unveils “GAME SHOW EXPERIENCE”: A Multi-Million Dollar Omnichannel Linked Game
Scientific Games, the global leader in lottery games, has officially launched GAME SHOW EXPERIENCE. Announced on January 6, 2026, this new omnichannel “Linked Game” leverages the massive brand equity of three iconic Fremantle television properties to offer players across the United States a chance to win up to $10 million in cash.
This launch follows the company’s proven strategy of combining retail tickets with digital second-chance opportunities to drive incremental sales for state lotteries.
The Brands: TV’s Powerhouse Lineup
The promotion features a “triple-threat” of game show nostalgia and modern popularity, specifically chosen after a 2025 consumer study confirmed their high purchase intent across all demographics:
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THE PRICE IS RIGHT: Television’s longest-running game show, celebrated for over five decades of Emmy-winning entertainment.
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FAMILY FEUD: Currently the #1 rated syndicated show for adults 25-54, celebrating its 50th anniversary in 2026.
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PRESS YOUR LUCK: A high-stakes favorite known for the legendary “Whammy” and strategic gameplay.
The Prize: An Exclusive Hollywood Experience
Lucky winners from participating U.S. lotteries will be awarded a “Linked Game” experiential prize package that takes them to the heart of the entertainment world:
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Host City: Los Angeles, California.
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Date: Fall 2027.
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The Trip: A five-day, four-night “white glove” experience in the entertainment capital.
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The Highlight: Winners will attend a live taping of The Price is Right as special guests.
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The Event: Following the taping, the lottery winners will take center stage on the iconic set for a private GAME SHOW EXPERIENCE event, where they will compete for a share of up to $10 million.
Omnichannel Strategy and Market Impact
Scientific Games pioneered the “Linked Game” concept in 2007. To date, these programs—including hits like Willy Wonka and Deal or No Deal—have generated more than US$6.6 billion in retail value.
| Feature | Details |
| Game Formats | Instant Scratch, Fast Play, and Digital (iLottery) |
| Prize Cap | Up to $10 Million |
| Target Audience | Omnichannel (Retail & Digital players) |
| Producer | Scientific Games in partnership with Fremantle |
“The incredibly broad appeal of these classic TV game show brands makes the GAME SHOW EXPERIENCE a perfect promotion for lottery, bringing to life the surprise, joy, and wins that players love,” said Tina Hoover, VP of Licensing for Scientific Games.
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