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One of the highlights of the event was Yaroslav Soloshenko, Head of Business Development, taking the stage for a panel discussion titled “Battle For the Bottom Line: Does Product or Marketing Drive Growth.” The session brought together industry leaders from across streaming networks, affiliates, and studios to break down the balance between innovative product development and how they’re marketed.
Sharing Insights on the Global Stage
Yaroslav’s panel participation reflected ELA Games’ rising status as a key thought leader in the industry. He highlighted various challenges and rising trends while providing insightful solutions that have helped propel ELA Games forward.
He emphasised three areas of importance that help studios develop innovation and market to wider audiences: product flexibility, partner alignment, and a deep understanding of local markets when expanding. Yaroslav also pointed out the power that streaming and influencer promotion can have, but only when the content matches the audience’s preferences.
Yaroslav reflected on his panel speakership, “Speaking at SiGMA Rome was an opportunity to highlight how growth doesn’t work in isolation — it’s about how well product and marketing can work together. I had the pleasure of demonstrating how ELA Games’ strong product foundations, flexibility, and alignment with partners have allowed us to promote our games effectively and tailor experiences to diverse audiences. The conversation we had on stage reflected that long-term success becomes a formula once studios build adaptable products supported by deep industry knowledge.”
An Emphasis on Partner Value & Sustainable Growth
The ELA Games team shared in-depth conversations with operators, partners, and like-minded innovators to gather new perspectives and future-facing ideas. The team’s approach was one of collaboration and mutual value, which helped develop key relationships moving forward.
These exchanges reinforced the studio’s growth philosophy: player-focused game experiences, partner value, and a focus on positive gaming experiences. The insights gained in Rome will play a role in ELA Games’ roadmap as the studio continues its growth in Europe and beyond.
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