Stake has witnessed unprecedented levels of sports betting activity during the 2024 Indian Premier League (IPL).
The operator customised its global sportsbook for cricket-crazy customers this season by enabling deposits in Indian rupees (INR) for the very first time.
The Indian rupee is the latest of six fiat currencies available on the flagship Stake.com sportsbook, as well as 20 cryptocurrencies.
The currency integration was launched in tandem with a generous promo, which saw punters paid out as winners, even if their team went on to lose the match, as long as they managed to hit a six during the first four overs.
The only stipulation was that bets must have been placed in INR with a maximum payout of up to US$25.
This occurred during 30 of 48 selected IPL matches, or 63%, leading to handsome rewards for punters who took advantage of the offer.
The bets would have been settled as losses on any other platform, but instead resulted in an extra US$30m of winnings for Stake customers.
The promotion also served as a savvy customer acquisition strategy. More than 80% of users to have redeemed the offer were new to Stake as first time depositors.
“We are constantly striving to improve our product and want to make Stake easily accessible to as many players as possible,” said Stake’s director of commercial Jarrod Febbraio.
“With more than US$100m wagered this season alone, the IPL is soaring in popularity, and so is Stake.
“We wanted to spice things up for the 2024 season, and this promotion was perfect for our customers who don’t like cricket, they love it,” he added.
The IPL is the most popular cricket league in the world. The current season ends on Sunday 26 May.
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