Kaizen Gaming, the leading global GameTech operator, has revealed it experienced double-digit growth in multiple territories during UEFA EURO 2024
and CONMEBOL Copa America 2024, with sports AI and data leader Stats Perform contributing to the success.
Kaizen Gaming, who was the official sponsor of both tournaments, developed a range of highly engaging new football player betting markets using Stats Perform’s Opta player stats and new Opta Points data feed, which featured prominently on their premium Betano and Stoiximan brands.
Opta Points is a transparent and real-time running score of every player’s impact in a match that is consistent and easy to understand. It enables objective comparison of player contributions both within a game and compared to players in other games, sparking multiple new ways for media, sportsbooks and fans to discuss and enjoy football.
The Betano and Stoiximan blogs also featured comprehensive Opta data and Opta Points-related editorial content and insights, alongside a wide range of localized, SEO-optimised, data-led written previews, OptaAI-powered predictions, insights and videos.
This content was created by Stats Perform’s in-house Opta journalists, using insightful stats and facts from the sports AI and data leader’s intuitive new “OptaAI Studio” toolset.
Over 1500 bespoke articles and videos were produced altogether, in 16 languages, published daily ahead of the tournaments and continuing throughout.
John Tsakalakis, Senior Head of Product at Kaizen Gaming said, “Player stats betting experiences powered by Opta’s data are hugely popular across our territories. Opta Points allowed us to explore new ways to connect our customers to the star performances in the most recent European Championship and Copa América tournaments and bettors loved the transparency behind the evaluation. Stats Perform has the ability to turn Opta data and OptaAI predictions into useful, interesting content pieces that translate into solid results.”
“Kaizen Gaming approached us with some ambitious plans to use player stats and content to amplify their sponsorship and differentiate their offering at the major tournaments. It’s very rewarding to see them succeed, and especially with Opta’s brand featuring so prominently, in so many countries“ said Andrew Ashenden, Chief Betting Officer at Stats Perform.
“Teams across Stats Perform work tirelessly on the quality, speed and accuracy of our award-winning Opta data, so that it can be trusted to power premium experiences for customers of top operators such as Kaizen Gaming, everywhere they operate. We’re excited to see it used so creatively and to continue to help them grow,” he added.
The post STATS PERFORM’S OPTA DATA, OPTA POINTS AND OPTA AI SUPPORT KAIZEN GAMING TO ACHIEVE DOUBLE-DIGIT GROWTH appeared first on European Gaming Industry News.